Ninja Tune is one of the labels who seems to embrace marketing through video games. What the heck has this to do with marketing music through video games? And that «they allegedly,» ALLEGEDLY, «release only the select few songs of well over a hundred that are ready, each album seems like a compilation, rather than using ‘filler songs‘ like some other bands today». The conclusion consists mainly of the author`s boner for Poets of the Fall and trying to convince me that they are authentic and bla bla, using arguments like «Yes, it is made by machines (but so is all instrumental music!» No, it isn`t. The chapter reads to me as him trying to convince me that Poets of the Fall is a good band, IT IS, and that they are not sellouts for producing music for games. The author uses quotes from the frontman of Poets of the Fall that doesn`t make sense at all in the context, and seems to have major issues concerning his homeland, Finland, and its culture. This chapter was mostly annoyingly irrelevant to the general concepts marketing music through video games. Now games are used to promote artists, or artists are used to sell games (ref. This was when the use of music in games changed, from being made on a computer, consisting mainly of loops and BPM changes, to being made by actual musicians. Since the mid 1990`s there has been a symbiotic relationship between music and games. For example Fifa 99 and Fat Boy Slim`s Rockafeller Skank. For example Doom 3, which Trent Reznor from Nine Inch Nails composed the music for.ģ. Using popular artists as composers for games. Using popular music or artists as the subject or narrative component of a game. There are three different ways of using popular artists as contributors to games:ġ. Just look at Disney, they are the definition of both synergy and conglomeration. produced as a result of combined action or co-operation.īut it is more than mere cross-promotion, since the core of the issue is an intent to create several commodities out of one intellectual property. This means increased effectiveness, achievement etc. Synergy is the combined or correlated action of a group of bodily organs, producing results greater than the sum of the elements. The definition of synergy is originally from medical science, but it works quite well in other areas too. They can make a video game, use music from Sony Music, take the game concept and make a movie, and so on. So Sony can spread financial risks quite neatly. Sony Mobile Communications (previously Sony Ericsson) Sony Music Entertainment (previously Sony BMG) For example Sony Group, who has the subsidiaries: The case of Poets of the Fall and Max Payne 2Ĭonglomeration is basically the process of formation of corporations that consists of a group of companies, dealing in different products or services.
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